Our Story

Loop creates innovative ideas for cyclists, made by cyclists. We're a team of passionate industrial designers with 15 years of experience in designing and manufacturing unique, premium products. We've worked with a range of companies to bring ideas to life - from hardware startups to world-renowned brands like Google, Honda and IBM. We are also passionate about cycling.

It began in lockdown

When cycling exploded in popularity during the 2020 lockdown, we knew we wanted to make beautiful, sleek and practical products for this new wave of cyclists. Made for cyclists, by cyclists.

Prototyping & Testing

Frustrated by the lack of choice on the market, we started with a complete redesign of the bicycle phone mount from the ground up. That's how our first product, Loop Mount was born. We wanted to make a mount that looked like it belonged on a bike, whether in use or not and was ready to use when needed, without requiring any special case.  We spent over a year designing, developing and testing Loop Mount. The end results is something completely different from anything else on the market. We wanted it to feel premium and last a lifetime. For any cyclist, whatever their journey, on any bike, using almost any phone.

Crowdfunding success

Over €1m raised in Crowdfunding.

Two campaigns down and over 15,000+ of our incredible backers have helped us ship over 30,000 mounts to 73 countries worldwide.

Loop Mount Twist

A further year of development saw the product evolve. After receiving feedback from our supporters, we went back to the drawing board to produce Loop mount Twist. Keeping all the attention to detail we're known for, we developed the mount to this time twist into either portrait or landscape mode for use with all navigation and training apps.